Giltner Transportation | Refrigerated Trucking

Freight market analysis 2024

In our latest Drivers4Drivers podcast, we delved into crucial topics affecting the trucking industry in 2024. From navigating treacherous weather conditions to analyzing current market trends, our discussion provided valuable insights for industry professionals. Let’s break down the key points covered in our conversation.

Adverse Weather: A Major Safety Concern

Our podcast kicked off with a critical safety discussion centered on adverse weather conditions. Francis Hamm shares a video showing a truck driver’s experience getting swept off the road during torrential rain. This incident underscored the dangers of soft shoulders and the importance of staying on solid road surfaces during extreme weather events.

Our safety recommendations for drivers facing adverse weather include:

  1. During heavy rainstorms with poor visibility, find a safe haven and wait it out. The risks of continuing in such conditions far outweigh any potential time saved.
  2. Be extra cautious of soft shoulders during heavy rain, as they can quickly pull your vehicle off the road.

while professional drivers are skilled at handling their vehicles, they can’t control other drivers or the weather. Safety should always be the top priority, even if it means delaying a delivery.

Freight Market Analysis 2024: Trends & Recovery Insights

Following our safety discussion, we turned our attention to the current state of the freight market in 2024. Our analysis revealed some encouraging signs of recovery, though challenges persist.

Signs of Market Improvement

  1. Emerging from Recession: There are indications that the industry is starting to emerge from the freight recession that has impacted the sector in recent years.
  2. Fuel Price Relief: We’ve observed a downward trend in fuel prices, offering some much-needed relief to operators and potentially improving profit margins.
  3. Spot Market Rates: There’s been a slight increase in spot market rates. While the improvement is minimal, it’s a positive indicator of market recovery.

Sector-Specific Trends

  • Produce Sector Boom: The produce sector is particularly active, with high demand for trucks to haul seasonal items like peaches and avocados. This surge in activity is driving up rates in certain areas.
  • Reefer and Flatbed Freight: These sectors have seen small increases in rates
  • Dry Van Rates: Unfortunately, dry van rates remain low, indicating an uneven recovery across different freight types.

Industry Challenges

Despite these positive signs, the recovery is slow and not uniform across all sectors. Drivers and companies still face significant challenges:

  1. Load Management: Balancing driver preferences with optimal route planning continues to be a complex issue.
  2. Holiday Disruptions: Events like the 4th of July can lead to extended business closures, complicating load planning and potentially leaving drivers without work for several days.


As we navigate through 2024, the freight market shows signs of recovery, but challenges persist.

For drivers and companies alike, staying informed about these trends and maintaining flexibility will be key to success in the evolving freight market of 2024. As always, prioritize safety, keep an eye on market indicators, and be prepared to adapt to changing conditions.

We’ll continue to monitor these trends and provide updates in future podcasts. Stay tuned, stay safe, and keep on trucking!

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