Giltner Transportation | Refrigerated Trucking

Digital Marketing for Trucking Companies

Welcoming Arnel: The New Creative Force at Giltner Transportation

The Giltner Transportation team proudly introduces Arnel, a talented marketer who has joined the company to revolutionize their digital presence. Hosted by Ken Cox, Kenny Kuntz, and Francis Hamm, this episode delves into Arnel’s background, his transition into the trucking industry, and the importance of digital marketing for trucking companies.

Meet Arnel: From IT Support to Digital Marketing

Arnel’s journey to Giltner Transportation is as unique as it is inspiring. He started his career in IT support, then transitioned into web design, video editing, and marketing. His diverse skill set, combined with a robust social media presence, makes him a valuable asset to the Giltner team. Although new to the trucking industry, Arnel is eager to learn and find innovative ways to support truck drivers through his marketing expertise.

Furthermore, Arnel’s influence extends far beyond traditional marketing roles. With a significant following across various social media platforms—69,000 followers on Instagram, 10,700 on TikTok, 2,200 on Facebook, and 2,000 on YouTube—Arnel is one of the most prominent influencers in Idaho. His website,, showcases his wide array of projects and social media endeavors.

Understanding the Complexities of Trucking

The podcast sheds light on the myriad challenges that truck drivers face daily. From managing paperwork and adhering to weight limits to maintaining refrigerator temperatures and navigating state regulations, truck driving is far more complex than it appears. Arnel shares his newfound appreciation for the industry’s intricacies and the essential role truck drivers play in keeping the supply chain running smoothly.

The Role of Digital Marketing for Trucking Companies

Arnel’s primary focus at Giltner Transportation involves enhancing their digital marketing efforts. By improving the company’s website and leveraging social media, Giltner aims to reach a broader audience and attract more drivers. Arnel is excited to create valuable content for truck drivers, including engaging social media posts, informative videos, and well-optimized web pages. His expertise in content creation is expected to drive significant growth and visibility for Giltner Transportation.

Highlighting Safety and Avoiding Distractions

Safety frequently emerges as a recurring theme in the podcast. Kenny and Francis emphasize the importance of staying focused on the road and avoiding distractions. They recommend that drivers listen to the podcast on platforms like Spotify rather than watching it while driving. This advice reminds us of the critical role that safety plays in the trucking industry.

Join the Giltner Team

Giltner Transportation remains committed to supporting its drivers and enhancing their experience through improved digital marketing and communication. With Arnel’s creative touch and extensive social media influence, the company is poised to reach new heights. If you’re interested in joining a team that values innovation and driver support, consider applying at Giltner Transportation.